Make good marketing, not just good content
We help B2B startups and scaleups create commercially effective content by blending the reach and recall of brand marketing with the positioning and persuasion of product marketing.
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Content is not a
marketing strategy
It's a collection of media and formats. When you put media before marketing, you get highly engaging, highly random acts of content with zero commercial outcomes.
Unprincipled marketing
Content engines, pillars, programs, calendars... Content takes center stage while we neglect the marketing principles it should serve.
Random acts of content
Content lives fragmented across every marketing specialization and channel without direction, alignment, or accountability.
No commercial outcomes
Content accumulates likes, views, or downloads, but it doesn't build long-term brand recall or short-term sales efficiency.
Put the marketing
back in your content
For content to produce long-term and short-term commercial outcomes, it needs principles, direction, and balance. It needs brand marketing and product marketing.
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Guiding principles
Brand marketing and product marketing give content clearly defined swim lanes, guiding principles, objectives, and goals.
Unified messaging
Brand marketing and product marketing work together to amplify positioning, messaging, narrative, and associations.
Commercial outcomes
Brand builds recall with out-market buyers. Product reduces friction for in-market buyers. Together, they drive long and short growth.
How it works
We don't set out to create the best content; we set out to create the best brand marketing and product marketing using content. Big difference.
Diagnosis
We help you define the network of brand and product associations we need to amplify so buyers know how you fit within their world.
• Business diagnosis
• Marketing maturity
• Roadmap review
• Gap analysis
• Goal setting
Associations
We help you define the network of brand and product associations we need to amplify so buyers know how you fit within their world.
• Positioning
• Messaging
• Narrative design
• Buying triggers
• Distinct brand assets
Product marketing
We help you define the network of brand and product associations we need to amplify so buyers know how you fit within their world.
• Product/persona pages
• Sales enablement
• Go-to-market
• Product launches
• Case studies
Brand marketing
We use emotive brand messaging to make you memorable and category famous so future buyers think of you first when the move in-market.
• Organic campaigns
• Series production
• Linkedin organic
• Brand activations
• Brand ad campaigns
Pricing
Four ways to work with us.
Brain prick
$500/session
8 spots left
Jump on a Zoom. Bring your team. Ask us anything. Get feedback. Validate ideas. Gauge readiness.
1-2 hour session
Zoom recording
Bring your team
Ask us anything
Obaid + Drew
Sidekick
from $3,000/mo
6 spots left
You lead, we'll advise. For brands that don't need (or can't afford) a full time PMM and brand marketer.
Weekly calls
Slack channel
Strategy oversight
Creative sparring
Training
Sprint
Custom pricing
2 spots left
Hire us for any project with a clear start and end date. Here when you need us, not when you don't.
Product launches
Re-positioning
Show development
Brand campaign
+More
Fractional
from $15,000/mo
2 spots left
Obaid and Drew run the entire Peanut Butter playbook for you, from strategy to execution.
Positioning
Messaging
Narrative
Product marketing
Brand marketing
© 2024 by Peanut Butter Marketing