Make good marketing, not just good content
We help B2B startups and scaleups create commercially effective content by blending the reach and recall of brand marketing with the positioning and persuasion of product marketing.
_edited.png)
_edited_edited.png)
_edited.png)
_edited.png)
Content is not a
marketing strategy
It's a collection of media and formats. When you put media before marketing, you get highly engaging, highly random acts of content with zero commercial outcomes.
Unprincipled marketing
Content engines, pillars, programs, calendars... Content takes center stage while we neglect the marketing principles it should serve.
Random acts of content
Content lives fragmented across every marketing specialization and channel without direction, alignment, or accountability.
No commercial outcomes
Content accumulates likes, views, traffic, or downloads, but it doesn't build long-term brand recall or short-term sales efficiency.
Put the marketing
back in your content
Content pillars, content engines, content brands, and content IP don't produce commercially effective content. Not without brand marketing and product marketing.
.png)
Guiding principles
Brand marketing and product marketing give content clearly defined swim lanes, guiding principles, objectives, and goals.
Unified messaging
Brand marketing and product marketing work together to amplify positioning, messaging, narrative, and associations.
Commercial outcomes
Brand builds recall with out-market buyers. Product reduces friction for in-market buyers. Together, they drive growth today and tomorrow.
How it works
We don't set out to create the best content; we set out to create the best brand marketing and product marketing using content. Big difference.
Diagnosis
Growth stage, revenue targets, product lines, and roadmap all influence the balance between brand and product. So we start here.
• Business diagnosis
• Marketing maturity
• Roadmap review
• Gap analysis
• Goal setting
Associations
We help you define the network of brand and product associations we need to amplify so buyers know how you fit within their world.
• Positioning
• Messaging
• Narrative
• Buying triggers
Product marketing
We use rational education to frame your product(s) value differently for each segment so in-market buyers know why, what, and how to buy.
• Product/persona pages
• Sales enablement
• Go-to-market
• Product launches
• Case studies
Brand marketing
We use emotive brand messaging to make you memorable and category famous so future buyers think of you first when the move in-market.
• Organic campaigns
• Series production
• Linkedin organic
• Brand activations
• Brand ad campaigns
How it works
We don't set out to create the best content; we set out to create the best brand marketing and product marketing. Big difference.
Product marketing
We turn your website into a central hub for positioning and messaging so in-market buyers know what, why, and how to buy and go-to-market and sales know what, why, and how to sell.
.png)
Brand marketing
We use emotive campaigns and original media to sear memorable associations into the minds of future buyers so they think of you first when the move in-market.
How it works
We don't set out to create the best content; we set out to create the best brand marketing and product marketing. Big difference.
Accelerate demand with product marketing
We turn your website into a central hub for positioning and messaging so in-market buyers know what, why, and how to buy and go-to-market and sales know what, why, and how to sell.
%20(5).png)
Build recall with brand marketing
We use emotive campaigns and original media to sear memorable associations into the minds of future buyers so they think of you first when the move in-market.
%20(6).png)
More today, more tomorrow
Hit today's sales goal faster by moving in-market buyers through their purchase journey faster. Make next year's sales goal easier to hit by increasing the number of people who remember and consider you.
How it works
We don't set out to create the best content; we set out to create the best brand marketing and product marketing. Big difference.
%20(1).png)
Product marketing
We make your website the central hub for product positioning and messaging so in-market buyers know what, why, and how to buy and go-to-market and sales know what, why, and how to sell.
Brand marketing
We use emotive campaigns and original media to sear memorable associations into the minds of future buyers so they remember and consider you first when the move in-market.
Pricing
Four ways to work with us.
Brain prick
$500/session
8 spots left
Jump on a Zoom. Ask us anything. Get feedback. Validate ideas. Gauge readiness.
1-2 hour session
Zoom recording
Bring your team
Ask us anything
Obaid + Drew
Sidekick
from $3,000/mo
6 spots left
You lead, we'll advise. For brands that don't need (or can't afford) a full time PMM and brand marketer.
Weekly calls
Slack channel
Strategy oversight
Creative sparring
Training
Sprint
Custom pricing
2 spots left
Hire us for any project with a clear start and end date. Here when you need us, not when you don't.
Product launches
Re-positioning
Show development
Brand campaign
+More
Fractional
from $15,000/mo
2 spots left
Obaid and Drew run the entire Peanut Butter playbook for you, from strategy to execution.
Positioning
Messaging
Narrative
Product marketing
Brand marketing
Frequently asked questions
Things people ask us.
We started Peanut Butter because pitching innovative ideas within the org is like playing a game of political hot potato. Too much personal risk turns B2B marketing into dull, forgettable drivel. We hate that. If people like our ideas and playbooks, they come straight to us at Peanut Butter. We don't have to skirt around our boss's ego or internally market our data-backed ideas for 12 months. They pre-qualify themselves. Together, we push B2B marketing forward.
It depends on the scope of our work. But everything is measurable. Yes, even brand marketing. Product launches, product page copy and messaging, brand recall... if we can measure it and report on it, we will.
We work directly with all of our clients. Though we have a small group of reliable contractors, we don't outsource your account to a junior brand marketer or product marketer. You get us. And there's only so many hours in the day. So we limit capacity to make sure everyone client gets what they deserve and pay for.
Obaid and Drew. See above.
We could have called ourselves "B2B Marketing Pros" or "B2Brand" or some other forgettable, vanilla name. But we were hungry, and we were eating PB&J sandos. And suddenly we realized that product marketing starts with a "P" and brand marketing starts with a "B" and both combine to make STICKY marketing. And so the name was born.
© 2024 by Peanut Butter Marketing